As a director of promos and music-videos in Tel-Aviv over the last four years, I've gained exceptional experience in an extremely rapid-paced market, challenged by juxtaposing cutting-edge creativity with cut-throat budgets, making sure end-products do not fall short of my personal expectations and enlightening the client at the other side of table.


By directing the videos for the Tel-Avivian fashion-cult music scene, such killer outfits as Petite Meller and Tiger love are presently in developing stages of being signed up by Majors. also the clips have been seeded out by worldwide blogs including Dazed and Confused, Noisey, Hypetrak and so on.


In addition, by acting as the Creative Director for the VIACOM channels in Israel ( MTV, Comedy-Central, Nickelodeon) i have gaind experience in branding, contemperery design and exclusively directing the higher-end commercials.